GREATER KANSAS CITY

The number of Hispanics in the Greater
Kansas City metropolitan area is over 200,000.

The Hispanic population of Kansas City
grew 105% between 1990 and 2000.

Hispanics are a young consumer group
with the core of the population between 18 and 49 years old.


The spending power of the Hispanic
community in Kansas City is nearly $8 million annually.

68% of Hispanic families consist
of two parents and three or more children.

70% of Hispanic families
report two or more incomes.

The mean household income of
Kansas City Hispanic families is $38,991.

55% of Kansas City Hispanic
families own their homes.

Most Hispanics list listening to the radio
as one of their favorite forms of entertainment.

85% of Kansas City Hispanics report they are
most comfortable using Spanish as their primary language.

By 2010, the annual spend by
Hispanics in the U.S. will exceed 1 Trillion dollars.


By 2010, the annual spend by Hispanics in the U.S. will exceed 1 Trillion dollars.
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SPENDING HABITS

Hispanics in this area typically pay
with cash, but they do use credit cards.

Hispanics view their credit
debts with respect.

Family needs are met first, before
luxury items are purchased.

Homes and automobiles are
usually highly personalized.

Entertainment is generally a family affair.

 Information about friendly vendors
is shared within the community.
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