KTFX 1340 AM
"La GranD - La Mas Mexicana"
This format addresses the musical taste of the first and second-generation individuals of Mexican origin in the United States. This market segment has high growth and a strong desire for the sound and feel of "back-home".
This segment is the perfect demographic group to create long lasting product awareness and brand loyalty.
This format offers a blend of the most popular music that has an "ideal" amount of Rancheras, Norteñas, Banda, Grupos, plus a dash of Tejano and Cumbia. This format addresses the highly sought after audience of males and females ages 18 to 49.
